Sunday, January 01, 2006

Editor's Digest repository

Online articles with tips to help improve your product.

New and unsorted

From June:
Press releases are more popular than reported news, says study from InformationWeek
Another article that makes one proud to be in trade publishing. Paul Conley gives his take in
Bad news about B2B news. And you get his thoughts on the industry's dependence on editing press releases instead of providing original news.

And for those of you who are tired of hearing about blogging and why your publication should be doing it, don't read the rest of this post. For the rest of you, the blogging world awaits.

Blogging for beginners series from ProBlogger
There are lots of posts here on conceiving and building a blog.

The giant blogging terms glossary from Quick Online Tips
Learn what exactly why something called "ping" is so important to keep your RSS readers in the know.

Blogger software comparison chart from Online Journalism Review
I believe the ASBPE chapters will be encouraged to use Blogger. The Boston chapter also has it's blog up and running. Martha Spizziri is the Boston blog administrator. She also handles the national ASBPE website. For those of you going to the national ASBPE conference, you can hear her talk about the blogging challenge on Friday.

How to get traffic for your blog from Seth Godin's Blog
A blogging to-do list to get more visitors to your blog.

Comparison of services to create online polls from Smiley Cat
Of course the one poll service I have used, PollMonkey, isn't included in this list, probably because it offers broader uses for standard websites. (But it receives my recommendation none the less.) This post reviews Vizu, FreeBlogPoll, BlogPoll, SnapPoll, Quimble, iMediaPOLL, dPolls and a few others. (Sorry, gang, I just got tired of linking to all those poll sites.)

On editing
Grammar Slammer from English Plus
An online grammar tool. English Plus sells more expansive versions for computer download.
Posted May 2006

Do questions make good headlines? from GameDaily BIZ's Media Coverage (found via B or not 2B)
Make sure your questionable heads are drawing your readers in without making them feel cheated.
Posted March 2006

Exercises in grammar, usage and Associate Press style from Newsroom 101
If practice makes perfect, these free tutorials will make our chapter members the sharpest pencils in the ASBPE box.
Posted March 2006

On interviewing
How to get people to talk to you from
This article focuses on the hard-to-get interview, but also offers great tips to apply during any interview.
Posted March 2006

The wonderful world of digital recorders from MBToolBox
Internet phone options offer the ability to record conversations. A handy tool for all of you phone interviewers.
Posted March 2006

Power tools for professional interviews from Absolute Write
The head says it all. Improve your interviewing skills; read the article.
Posted March 2006

On writing
Writing tool #29: Report for scenes from Poynteronline
Break out of your standard storytelling style. Don't just give your readers the facts. Paint them pictures.
Posted March 2006

Advice for students: Writing by hand from
A good reminder on the benefits of the pen and pad over the computer.
Posted March 2006

On blogging
A quick thought:
"If your magazine is thinking about launching a blog, it's a good idea to have an idea of what the blog will do that is different from what the magazine does. Sometimes the difference is nothing more than a more frequent publishing schedule. But the smartest folks in publishing will use a blog to extend a magazine brand deeper into the lives of its readers."
You can read all of Paul Conley's post here.
Posted March 2006

A brief blogging lesson from B or not 2B
A short, to-the-point reminder for bloggers on keeping readers
Posted March 2006

List of blogging terms from Wikipedia
An introduction to words used in the blogosphere
Posted May 2006

The bottom line on blogging from The Kansas City Star
The article by David Hayes focuses on the big Kansas City companies venturing into the blogospehere. The most useful bit, in my opinion, was a sidebar on considerations before starting a company blog. The questions include:
  • What is your goal?
  • Does it have support from the head honcho?
  • Do you have an internal blog champion who will promote the blog inside the company and keep it going?
  • What will the ethics policy be for company bloggers?
  • How will you integrate your blog into the company? In other words, promotion, promotion, promotion.
  • How will you engage readers and make the blog interactive?
And one more important suggestion from Hayes, "Network. Visit other blogs that talk about your business or industry. Comment. Link to those blogs, and to prominent customer blogs."
Posted March 2006

Competing with non-magazine blogs from MagazineEnterprise360
You have a print publication. They don't. What they do have are engaging, informed blogs. What you have in print doesn't matter online. Online it's your blog vs. theirs. Are you going to let them win?
Posted March 2006

Stealing inside the blogosphere from asap
While getting mentions on other blogs and links back to your blog are great ways to grow, beware of the copiers. Are you showing off your Creative Commons license?
Posted March 2006

Intermittent blogging and traffic from B or not 2B
Failure to regularly blog will cost you readers. Keep up on your posts and watch readership grow.
Posted March 2006

Newsroom bosses with weblogs: A list from Blue Plate Special
Leaders in newsprint offer insights online. These are newspaper guys and gals, but their blogs may offer you some ideas for your publication's future blog.
Posted March 2006

On websites
Web first, print later from
What position does your website hold? David Hirschman says websites are no longer just the dumping ground for old print. Visitors are looking for new material. On an interesting note, my publisher is contemplating redesigning our website and then basing both our print magazines' redesigns off of that. Talk about web first...
Posted March 2006

The 50 best Web sites from Hypertext
This list is compiled by the Chicago Tribune team. It covers broad categories. And don't spend too much time in the celebrity and kid sections. Fun as they may be, you may never reach the information and media and news sections.
Posted March 2006

On journalism and management
The future of magazines from Content Matters
Shift the focus of your monthly from news coverage to industry insights.
Posted May 2006

Don't write the obituary yet; 5 reasons magazines are here to stay from the New York Review of Magazines
Author Nicole Oncina's list:
  1. Magazines are one of the few places to find thoughtful long-form journalism
  2. Magazines are to have and to hold
  3. “The Montage is the Message.”
  4. Magazines are status symbols
  5. McLuhan Loves Magazines
Posted May 2006

The twilight of objectivity from Slate
A good article on the shift from objective news coverage to opinion-based coverage. News and issue coverage on the internet through blogs and podcasts is becoming more personalized, communal and thought-driven, should print media reconsider it's bias against reporter bias?

For more on this topic, read Objecting to objectivity from PaulConley.
Posted March 2006

I agree with you, completely from Slate
A brief report of the findings reported by two economists about bias in the media.
Posted March 2006

Converting stakeholders into shareholders from B or not 2B
Your stakeholders (aka readers and advertisers) want something far different from your publication than your shareholders (publishing company owners). So, what if your stakeholders were your shareholders? How would that change your product?
Posted March 2006

What I told the French from MagazineEnterprise360
Paul Conley: “Magazines don’t need to start a blog, although there are many reasons why they may choose to, but they do need to become more bloglike.” This along the lines of what we heard from Don Ranly and Sharon Bass at the ASBPE-MAP 2005 Magazine Boot Camp.

Ranly says that the introduction of a new media changes all media. Blogs will change print.

And Bass followed in her discussion. Write in chunks and bites. Readers of blogs don't want to have to scan down further than what is viewable in the window. Her advice is to apply that same philosophy to print.
Posted March 2006

Dignity is deadly, part two from Passionate
Outlines the differences between start-up and corporate culture. This isn't b2b, or even magazine, specific, but I think it offers some insights into how our publications can drift from bold to blah.
Posted March 2006

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