Wednesday, February 20, 2008

Azbee deadline extended to Feb. 22!

The deadline for Azbee award submissions has been extended one week due to technical difficulties, when last-minute entries overloaded the server. The new deadline for submission is Friday, February 22, 2008.

For more, visit

Friday, February 15, 2008

Get involved with the Kansas City ASBPE chapter

The Kansas City chapter of the ASBPE is looking for editors to join our board.

If you enjoy coming to our meetings, maybe you'd like to help plan them. Board members meet over a long lunch to plan an event and then each person helps to put that plan into motion.

With the ASBPE National Conference this July, it's a great time to join the board. Kansas City board members will have a special opportunity to rub shoulders with the ASBPE national leaders and speakers.

Please send an email indicating your interest and your resume to

A note of thanks
The Kansas City chapter would like to thank outgoing president Bill King for his years of dedicated service on the board. This chapter has benefited greatly from Bill's industry knowledge, guidance and amazing organizational skills.

Thursday, February 14, 2008

Meeting Recap: Creating community on the web

A website can serve as a community meeting spot for an industry. Business-to-business publications should know the tools and tactics needed to keep industry members coming to their web sites and staying there, said Sandi Brown, director of audience development, new media, for Penton Media, Overland Park, Kan.

Brown served as a moderator for a meeting titled “10 ideas for the Web that you can implement tomorrow” that took place Feb. 6 at the Brookridge Country Club in Overland Park, Kan. The Kansas City Chapter of the American Society of Business Publication Editors sponsored the event.

Repurposing content from print and creating a community are two aspects for online publications. Club Industry’s Fitness Business Pro, Overland Park, Kan., categorizes content in its online “Resource Center,” said Stuart Goldman, managing editor. Stories are placed in such categories as for-profit health clubs; nonprofit facilities; and schools and universities.

Broadcast Engineering, Overland Park, Kan., offers a glossary of terms, including acronmyms, on its website, said Spring Suptic, associate editor. Editors originally came up with the glossary of terms for their own use and then decided it would be a good idea to share it with the industry on the website.

B-to-B publications may consider both in-house blogs and other blogs concerning their industries for their web sites, Brown said. Club Industry’s Fitness Business Pro found its blog gets many hits even though few visitors choose to leave comments, Goldman said.

Broadcast Engineering pulls the RSS feeds from blogs written by people in the industry, Suptic said. Brown said it’s a good idea to ask the blogger for permission to use the blog on the website. This request may lead the blogger to add a link to your magazine on his or her blog, Brown said.

“There’s this whole click-through magic that happens,” Brown said.

Links from your website to other websites and from other web sites to your web site helps to improve your status on search engines, such as Google, Suptic said. It tells the analytics the search engines use that your site must be trustworthy with good content because others are linking on to it.

Companies should remember they have no editorial control of a blog that is not an in-house blog, Brown said.

“You just have to make that commitment that you are going to take on all-comers,” Brown said. “You have to know what works for your environment.”

10 ideas for the Web that you can implement tomorrow

1. RSS feeds
RSS (Really Simple Syndication) is a format for sharing and distributing Web content, such as news headlines. RSS feeds let readers know about new content on your site.
For an example see
Free RSS applications are available at

2. Polls and quizzes
Ask your readers what they think. The results can be used in print.
Free/cheap online applications are available at and

3. Online forms
Forms and handouts are popular reader tools. Posting them online brings readers to your site and doesn’t take up any valuable real estate in your book.
For examples see

4. Reader comments
Allowing readers to leave comments at the bottom of a story can generate interest and activity on your website. But companies should designate somebody as the editor of comments. Posting comments on the site instantaneously could lead to problems, such as one company trashing another company.
For an example see

5. Recycled content
Content is king! Make use of already written material by posting it all online.
For an example see, which has all articles published in the U.S. and World editions going back to September 2000. All the content from the newsletters is used on the website as well.

6. Slideshows
Pictures are worth a 1,000 words. And posting extra photos online makes good use of photos that you can’t fit in the book.
For an example see
Free applications are available at

7. Behind-the-scenes blog
Let your readers know what you’re working on by launching a magazine blog. Ask each of your editors to write a blog entry once or twice a week. With this blog, you can educate your readers about the inside workings of your magazine and also reach out to potential sources for stories.
For an example see

8. Resource center
Group all of your related articles into sections on your website. Along with listing articles, you can also include other helpful tools and information for your readers.
For an example see

9. Industry blog portal
Find readers who blog about your industry. Use the blogs’ RSS feeds to pull snippets of content to your site, creating a content portal.
For examples see and
Free/cheap online applications are available at and

10. Top 10 lists
People visiting your site want your best content. Give them the 10 most read articles, most e-mailed articles, the 10 best interviews, etc.
For an example see