Find out the latest trends in the B2B industry and how they will impact your editorial and design teams, presented by the Kansas City Chapter of the ASBPE!
When? Wednesday, Feb. 8 from 12 to 1:30 PM
Where? Buca di Beppo, 310 W. 47th Street, Kansas City, MO 64112
Speakers:
Jim Lucy, Chief Editor, Electrical Wholesaling, Penton
Lucy has been an editor with Electrical Wholesaling magazine for close to 30 years. He has written several hundred articles for Electrical Wholesaling, Electrical Marketing newsletter and CEE News magazine. While chief editor of EW, Lucy and the publication staff have won three Jesse H. Neal awards for editorial excellence and numerous awards from ASBPE.
David Doherty, Group Sales & Marketing Director, Advanstar
Over the last 20 years, Doherty has been leading sales and marketing teams for a wide variety of companies ranging from dot-com start-ups to Fortune 500 brands. He has specialized in leveraging technology and new media channels into opportunities for B-to-B marketers to reach their customers. Doherty currently serves as the Group Sales and Marketing Director for Advanstar’s Veterinary Media Group. You can follow him on Twitter @DavidVirtually.
Cost?
$25 for ASBPE members/$35 for non-members. Cash accepted, as well as checks. Payable to ASBPE at the door. Fee includes lunch.
SAVE $10 on your registration by becoming an ASBPE member. Join today for as little as $50 for freelancers or $75 staff edtitors and designers annually. ASBPE is the leading association for B2B editors and designers. As an ASBPE member, you'll receive discounts on chapter events, Azbee Award entries, Webinars, and much more.
Click here to register
http://events.r20.constantcontact.com/register/event?llr=kpa6z7eab&oeidk=a07e5i1l858ee075f20&oseq=a01jpgl3zx5ym
Thursday, January 12, 2012
Thursday, December 01, 2011
National Board Meeting
National ASBPE President Amy Fischbach, Regional Liaison Director Danica Tormohlen and National Education Chair Jessica Zemler flew from Kansas City to Chicago to attend the fall national board meeting. At the meeting, Amy, Danica and Jessica worked with the national board on strategies for increasing membership and educational opportunities.
Tuesday, October 18, 2011
Networking Happy Hour at Taste Restaurant!
You're invited to join the Kansas City Chapter of ASBPE for a networking happy hour at Taste Restaurant in Overland Park from 5:30-7 p.m. on Wed., Nov. 2. Enjoy an amazing array of tapas at this quaint American restaurant in downtown Overland Park. To thank you for your continued support of the chapter, we will provide complimentary appetizers.
Exchange business cards and ideas with other local editors, freelancers and art directors. There is no registration fee for the event, but attendees will need to purchase their own beverages.
Open to members and non-members! Please invite your co-workers and come out to celebrate the great b-to-b editorial community we have in Kansas City. Join editors from local publishing companies, like Penton, Advanstar, New Bay Media, Sosland, Vance and more!
Please RSVP by Monday, Oct. 31, so we will be able to accommodate everyone. Click on the link below to register or RSVP.
https://events.r20.constantcontact.com/register/eventReg?llr=kpa6z7eab&oeidk=a07e535q86hf076f1b8
Exchange business cards and ideas with other local editors, freelancers and art directors. There is no registration fee for the event, but attendees will need to purchase their own beverages.
Open to members and non-members! Please invite your co-workers and come out to celebrate the great b-to-b editorial community we have in Kansas City. Join editors from local publishing companies, like Penton, Advanstar, New Bay Media, Sosland, Vance and more!
Please RSVP by Monday, Oct. 31, so we will be able to accommodate everyone. Click on the link below to register or RSVP.
https://events.r20.constantcontact.com/register/eventReg?llr=kpa6z7eab&oeidk=a07e535q86hf076f1b8
Tuesday, October 04, 2011
Producing for the web first and print later
Kansas City editors share tips for online success
When creating content, always remember to prioritize for the web first and print later, Greg Johnson, editor at Vance Publishing’s The Packer, said at the latest meeting of the Kansas City ASBPE chapter. At the meeting Johnson, along with Jessica Zemler, editor of dvm360.com with Advanstar Communications, presented “Ten online ideas you can implement tomorrow.”
Johnson explained it is essential to his company’s web philosophy to write up a news release within a half-hour of receiving and immediately post online. After this, he said they update that story as it evolves, and they have trained their readers to come back to the site to check for updates.
“We have to be the group the industry goes to first…we have not found many online people drop our print publication because we offer something different in both,” Johnson said.
Johnson said all staff reporters at his company produce videos for the websites, but he said their videos are only 30 to 90 seconds in length and are shot with very basic equipment. In addition, he noted the video doesn’t always have to be impressive quality to be successful. The videos often consist of a short introduction by the reporter followed with a short interview clip. Johnson said this gives them more industry recognition as the industry gets used to seeing them instead of just reading their names.
Zemler said using free Google services such as news alerts has been helpful to her as it helps her to passively keep an eye on breaking news.
“The key is passively…it would take a lot of my time to go out and actively search for this information,” Zelmer said.
Dvm360.com also takes advantage of Google’s webmaster tools and analytics options to help improve their sites. Zemler said they use Google Analytics in addition to Omniture to track how many readers they have and where they are going on the site. When it comes to social media, she suggested using tools such as HootSuite.com to manage efforts, and overall she always keeps an eye out for who is linking to their sites. Also, she said her company has even proposed several social media campaigns to advertisers.
Johnson emphasized the need to have focus with social media.
“When you are doing this, you have to have a goal,” he said.
Zemler also suggested doing some site fine-tuning by finding the top 10 or 20 most popular articles and seeing if there is a way to repackage them differently. For example, her publication provides coverage of the top 10 veterinary schools in the nation, and they have broken their coverage of this into a 10-part package and increased page views.
Other online successes at Advanstar have been creating interactive content with photo pages, quizzes and maps. They have also used the concept of a people’s choice award in a hospital design competition to allow readers to vote for the best design. However, Zemler said this “people’s choice” concept can translate across the board to many different fields and can be as simple or complex as desired.
When implementing such efforts, it’s important to consider the quality of the page views you are driving to your site, Johnson said. Quality as opposed to quantity is important as advertisers are often looking for a specific audience. Page views just for the sake of page views might not be beneficial.
“You need to be careful with having page views being your main goal,” he said.
Greg and Jessica’s “10 online ideas you can implement tomorrow” —
1) Do some site fine-tuning
2) Use Google to your advantage
3) Create interactive content
4) Efficiently manage social media
5) Hold a people’s choice award
6) Web first, print later
7) Use video
8) Use page views and analytics to see what’s driving interest
9) Include everyone on staff
10) Find out what works with social media
When creating content, always remember to prioritize for the web first and print later, Greg Johnson, editor at Vance Publishing’s The Packer, said at the latest meeting of the Kansas City ASBPE chapter. At the meeting Johnson, along with Jessica Zemler, editor of dvm360.com with Advanstar Communications, presented “Ten online ideas you can implement tomorrow.”
Johnson explained it is essential to his company’s web philosophy to write up a news release within a half-hour of receiving and immediately post online. After this, he said they update that story as it evolves, and they have trained their readers to come back to the site to check for updates.
“We have to be the group the industry goes to first…we have not found many online people drop our print publication because we offer something different in both,” Johnson said.
Johnson said all staff reporters at his company produce videos for the websites, but he said their videos are only 30 to 90 seconds in length and are shot with very basic equipment. In addition, he noted the video doesn’t always have to be impressive quality to be successful. The videos often consist of a short introduction by the reporter followed with a short interview clip. Johnson said this gives them more industry recognition as the industry gets used to seeing them instead of just reading their names.
Zemler said using free Google services such as news alerts has been helpful to her as it helps her to passively keep an eye on breaking news.
“The key is passively…it would take a lot of my time to go out and actively search for this information,” Zelmer said.
Dvm360.com also takes advantage of Google’s webmaster tools and analytics options to help improve their sites. Zemler said they use Google Analytics in addition to Omniture to track how many readers they have and where they are going on the site. When it comes to social media, she suggested using tools such as HootSuite.com to manage efforts, and overall she always keeps an eye out for who is linking to their sites. Also, she said her company has even proposed several social media campaigns to advertisers.
Johnson emphasized the need to have focus with social media.
“When you are doing this, you have to have a goal,” he said.
Zemler also suggested doing some site fine-tuning by finding the top 10 or 20 most popular articles and seeing if there is a way to repackage them differently. For example, her publication provides coverage of the top 10 veterinary schools in the nation, and they have broken their coverage of this into a 10-part package and increased page views.
Other online successes at Advanstar have been creating interactive content with photo pages, quizzes and maps. They have also used the concept of a people’s choice award in a hospital design competition to allow readers to vote for the best design. However, Zemler said this “people’s choice” concept can translate across the board to many different fields and can be as simple or complex as desired.
When implementing such efforts, it’s important to consider the quality of the page views you are driving to your site, Johnson said. Quality as opposed to quantity is important as advertisers are often looking for a specific audience. Page views just for the sake of page views might not be beneficial.
“You need to be careful with having page views being your main goal,” he said.
Greg and Jessica’s “10 online ideas you can implement tomorrow” —
1) Do some site fine-tuning
2) Use Google to your advantage
3) Create interactive content
4) Efficiently manage social media
5) Hold a people’s choice award
6) Web first, print later
7) Use video
8) Use page views and analytics to see what’s driving interest
9) Include everyone on staff
10) Find out what works with social media
Friday, September 16, 2011
KC Chapter of ASBPE presents "10 online ideas you can implement tomorrow"
You won't want to miss "10 online ideas you can implement tomorrow," presented by KC Chapter of the American Society of Business Press Editors!
The event is Wednesday, Sept. 28 at 12 p.m. at Matt Ross Community Center is Overland Park, KS.
Come hear our speakers:
Jessica Zemler is the editor of dvm360.com and the dvm360 iPad app for Advanstar Communications’ Veterinary Group. Powered by the top publications in the veterinary market, DVM Newsmag, Veterinary Medicine, Veterinary Economics, and Firstline, dvm360 delivers breaking news and analysis, comprehensive medical information, and trusted business advice for veterinarians and veterinary team members. dvm360.com was awarded the 2011 ASBPE Website of the Year Award and a Jesse H. Neal National Business Journalism Award in the category Best Web Site in both 2010 and 2011.
Greg Johnson, editor, oversees all digital and print news for The Packer and annual publications, Fresh Trends and The Guide. He has been in the position at Vance Publishing since July 2008. Johnson, who has a bachelor of science degree in Journalism from the University of Kansas, writes a monthly column on the opinion page. In 2011, The Packer TV was a finalist for American Business Media’s Jesse H. Neal National Business Journalism Award in the category Best Recurring Webcast.
Jessica and Greg will teach you how to:
•Generate more page views online.
•Manage social media more efficiently.
•Use video more effectively.
•Get your staff to embrace your digital strategy.
Cost: $20 for ASBPE members/$30 for non-members. Cash accepted as well as checks. Payable to ASBPE at the door. Fee includes lunch.
For more information and to register, click here: http://events.r20.constantcontact.com/register/event?llr=kpa6z7eab&oeidk=a07e4ouyende7d42497&oseq=a0213jgm99hb0q
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