Joe Sweeney
- Are we producing a product with integrity and purpose?
- Do we encourage senior editorial or independence decision-making?
- How do you maintain independence?
Ron Johnson on editing
- Terrible verbs: host and head
- Overused words: major, unique, reaction and impact
- Lazy attribution: believes, thinks and feels
- Lazy quotes: Parenthetical addition or exchange of words in a direct quote. It shows poor writing and makes the speaker look stupid.
- A copy editor has to edit with a dirty mind to prevent unintended double meanings.
- Resources: “Words on Words” and “Working with Words”
Don Ranly on writing
- Ask the writer to suggest titles and to write a summary, benefit blurb.
- Ask the editors to suggest titles and have a title discussion party.
- Great headlines quantify the benefit or command action.
- Ban italic and reverse type.
- You’re allowed to be creative. You’re allowed to have fun.
- Don’t stretch callout blurbs across the page.
- The dominant picture gets the dominant caption.
Larry Lannon on new media
- You must be willing to fail.
- It is possible to take a productive brand and break it by doing too much.
- Labor is a finite resource.
- Online you must have dynamite heads, images and information.
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