Wednesday, August 02, 2006

Conference coverage: Convergence

Marketing myopia, journalism-style

Speaker: Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age

Summary: Rance compared a magazine’s website to a worldwide TV station and encouraged publications to start up a TV program on their website and film reporters interviewing sources. Reporters need to become better marketers because they understand what their readers want. B2B magazines also need to understand that it’s possible to make as much money on the web as they do in print by organizing the sales force.

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