Marketing myopia, journalism-style
Speaker: Rance Crain, president of Crain Communications and editor-in-chief of Advertising Age
Summary: Rance compared a magazine’s website to a worldwide TV station and encouraged publications to start up a TV program on their website and film reporters interviewing sources. Reporters need to become better marketers because they understand what their readers want. B2B magazines also need to understand that it’s possible to make as much money on the web as they do in print by organizing the sales force.
Wednesday, August 02, 2006
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